PICTURE LIFE TOGETHER
(OPPO RENO5 WONDERLAND)
Location: Jalan Panggong / Jalan Balai Polis, Petaling Street, Kuala Lumpur
I centered the big idea around friendship, and thought about my memorable experiences with friends. That is when I came up with the wonderland design, made up of all the things we love and miss doing, from hanging out to just being outdoors together. This piece illustrates the adventures I’d love to go on with my friends once we can travel.
Although the day is beautiful, the mural at night also has a hidden surprise. Picture life together and the magic happens. When two ride on the bicycle together, the mural comes alive and lights up. The Sun will set and the Moon will be out with unicorns and stars lighting up one after the other. This was created to bring friends closer and create exciting memories together.
As we are stepping further into the new normal, I wish for people to connect, and continue capturing special moments, creating memories with their friends that will bring them closer to one another.
Brands. Oppo Malaysia
Agency: IPG Media
Artist: Abdulrashade.
Assistants: Siek27, SnakeTwo, Perol
Lights: IEA (Interactive Engineering & Art)
Video:
Director & Editor: Ameer Syafiq
Videographer: Addin & Fauzan
Drone: Harithku
Abdulrashade Studio. Blast Store KL
